An Analysis of Person Deixis in E-commerce Live-streaming Advertising

Deixis is a significant component of pragmatic study and one its types person deixis which plays crucial role in people’s communication. Person the reference person. Flexible use can facilitate interpersonal relationships so as to achieve goal Live-streaming advertisers’ discursive practices are investigated from perspective this paper examine how anchor uses various discourse attract consumers motivate purchase desire buy with way qualitative analysis. Findings indicate that first help construct unique characteristics live-streaming anchors shorten social distance between audiences; second labor-saving refer every audience make them have sense involvement boost sales; third modify their commodities well lead customers’ attention. Theoretically, an empirical endeavour towards analysis practically, it reveals realization virtual sales activities be possibly applicable.